Identity.com

Identity.com lets users manage their online identities, providing insights and control across social, professional, and financial domains.

I performed early-stage research that helped define brand strategy.

Applying my cog-sci training, I developed a novel instrument to measure preferences surrounding tools and services in the identity management space. I performed a few (mostly) scientific studies to shine light on less-than-obvious trends and opportunities.

Visualizing a finding:



Present vs future preferences: